A media interview can be an invaluable opportunity to establish yourself as a leader in your field. Good publicity for the company through a well-handled encounter can put you in charge of the agenda and fend off critics. A poor performance can damage reputations and escalate a crisis.
We want to make sure the authority and control you exhibit in the corporate world is transferred to the television studio or the phone interview with a print journalist.
The key to a successful outcome is preparation: What must you say? How can you say it in a persuasive way? How does it sound? How is it received? All of our trainers have worked on the front line of national news events – in both print and broadcast. We know at firsthand what curve-balls you will face because we have delivered them to leading executives and politicians over the past twenty years.
Our sessions are flexible, practical and pragmatic. We work on developing a compelling message to deal with the issue at hand. Then we test it out through a series of filmed interviews and detailed, constructive feedback. We can put you through telephone print interviews and live or pre-recorded broadcast interviews depending on your needs.
We offer media training courses for up to four people (half day) or six to eight people (full day) with a professional camera operator or in a TV studio.Each session includes:
- How to engage with a journalist from any media background
- Briefing on how the journalist & newsroom work/ pressure and deadlines
- How to handle those difficult questions
- Leading rather than being led
- Dealing with aggression or hostility
- How to make the most of the opportunity
- Personal appearance and style
Specialist media training courses:
- Crisis media training
- Media awareness
- Writing skills
- Messaging workshops
- Social media: Blogs, Pods and Twitter